PAC.COM/MX/ Spanish SEO Case Study

Background

PAC Worldwide Corporation is an industry leader and innovator in development, manufacturing, and automation of premium packaging solutions worldwide. PAC Worldwide has existing Spanish content targeting Mexico under pac.com/mx/, but was not optimized for SEO. It is important for PAC to optimize their Spanish pages for SEO because this will allow them to compete with their competitors in search engines, which will lead to increased impressions and customers in Latin America. 

Key Positive Outcomes

• Page 1 rankings in Mexico on three keywords:
  • ‘bolsas de seguridad’
  • ‘bolsas de seguridad personalizadas’
  • ‘bolsas de seguridad para dinero’

• +110% increase in impressions across all improved keywords. 

‘bolsas de seguridad personalizadas’ – Rank one on page one

‘bolsas de seguridad para dinero’ – Rank three on page one

‘Bolsas de seguridad’ – Rank seven on page 1

Challenges

• Logic Inbound identified 3 pages of PAC.com’s existing Spanish content on https://pac.com/mx/ to be unoptimized, and reached out to improve their existing content for SEO. 
• Spanish content was written by translators without sales / marketing experience.
• Meta content, such as titles and descriptions, were not translated into Spanish. 
• Page headings lacked proper structure for SEO. 

Solutions

• Using our internal Spanish SEO tool, Logic Inbound identified Spanish keywords that PAC could rank well for on non-branded keywords. 
• Optimized titles, descriptions, heading structure, and other technical SEO factors for the Spanish market on three pages. 
• Tracked keyword performance to measure continued improvement.

Results

Data compares the six weeks before and after implementation.

• Page 1 rankings in Mexico on three keywords:
  • ‘bolsas de seguridad’
  • ‘bolsas de seguridad personalizadas’
  • ‘bolsas de seguridad para dinero’

• +110% increase in impressions across all improved keywords. 

Page ranking results after Spanish SEO implementation

• “Bolsas de seguridad”
  • Page one ranking
  • Impressions: 282 from 185 (36% improvement)
  • Average position: 22 from 23 (5% improvement)
• ‘Bolsas de seguridad para dinero”
  • Page one ranking
  • Impressions: 148 from 123 (20% improvement)
  • Average position: 5.6 from 5.6 (15% improvement)
• ‘Bolsas de seguridad personalizadas’
  • Page one ranking
  • Average position: 3.3 from 6 (45% improvement)
• ‘Cintillos de seguridad’
  • Impressions: 228 from 193 (18% improvement)
  • Average position: 19 from 32 (42% improvement)
• ‘Sellos de seguridad’
  • Impressions: 395 from 4 (9,775% improvement)
  • Average position: 45 from 62 (27% improvement)