The first thing any good marketer does before beginning a campaign is research what is already working for competitors. Your own ads don’t need to reinvent the wheel; that’s probably not the best use of your time anyway.

Lawrence Apointe from the Marketing Mansion figured out a great trick to spy on your competitors’ Facebook ads using the Facebook app. This is helpful for identifying the creative content other brands are using to generate massive revenue on Facebook. You can use these insights to inform your own campaigns.

While you shouldn’t directly copy the creative, it’s a great resource for informing what type of content, quality of content, and copy resonates with a particular audience before implementing and spending money on your own Facebook ad campaign.

Watch the 1-minute video demonstration (click the image):

Follow these instructions:

1. Open the Facebook app on your mobile device
2. Scroll through your news feed until you see a sponsored post
3. Click the downwards arrow in the top right-hand corner
4. Click ‘Why am I seeing this?
5. Click ‘Manage your Ad preferences’
6. Select an interest (try a few)
7. Observe your competitor’s ads

We hope you find this a useful trick for developing your own marketing strategy!

If any of your competitors are using Shopify for their online store presence, you can also look at what items they’re actually selling the most of with our trick to spy on the top Shopify stores and stop spies in your own store.

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