Background
Exotic Motors is a trustworthy brand based in Bellevue, WA that’s been in the auto body repair business for around 50 years.
They are manufacturer-certified with Tesla, Rivian, GM, Acura, Honda, VW & Audi. They specialize in luxury and exotic vehicles – not your run of the mill repair shop by any measure. However, as a local business they’ve been struggling with instability and came to us with a list of pain points…
The Problem
- Previous experiences with marketing agencies were not positive, citing weak planning, lack of diligence, and failures to report cost-benefit analysis of marketing efforts.
- An unfinished website made converting online traffic difficult.
Logic Inbound Project Leads
Evan Fishkin
Logic Inbound Project Manager
Vlad Mkrtumyan
Logic Inbound Lead
Hayk Saakian
Logic Inbound Lead Hayk Saakian leads the Logic Inbound Ads team with 10+ years of experience in Google Ads.
The Solutions
Logic Inbound worked with Exotic Motors to plan and implement the following: Urgent intervention on web content
Content on the website was updated to accurately reflect the services offered, current capacities, and user satisfaction. Images and videos were integrated with content. Landing Pages designed specifically for PPC usage were created. Conversion tracking
Implemented a system to track scheduled appointments, contact form submissions, and phone calls lasting 60+ seconds. Pay-Per-Click Campaign
Created for quick results. After comprehensive keyword research and performance forecasts, we set up a PPC campaign that enables us to target searches based on specific repair services and car makes. Bids and budget were driven by actual and target cost per conversion together with ad quality improvements. Reports were generated on a biweekly basis. Search Engine Optimization
Ongoing long-term project.
PPC Campaign Results
Exotic Motors achieved its short term goals within one month of the campaign: a sufficient number of new clients at acceptable cost as a proven base for sustainable growth.
The Google Search campaign was set up and started on June 23rd.
The initial Cost per lead in June was acceptable, but less than “conversion a day” was not enough. Results in the first 14 days demonstrated that we were on the right trajectory: Increased lead conversions and a promising trend with variating Cost per conversion.
We mitigated the likelihood of unqualified leads reaching out by implementing negative keywords, which in turn increased conversions.
By the second month of the campaign, the campaign was producing – more than a conversion a day at a cost of $42.85 per conversion.
How Logic Inbound Can Help You Earn More Business at a Reasonable Price
If your company is looking to achieve the similar results as Exotic Motors, contact us.
Logic Inbound has a proven track record of helping clients achieve qualified leads efficiently and supporting their business growth. We’d like to help you do the same. Let’s work together to find out how we can bring winning results to your next marketing campaign.
Contact us today!
Logic Inbound
Hayk Saakian | COO
500 Mercer Street, Seattle WA
(206) 800-7756
