Mold Removal Company Case Study – Increased Organic Traffic by 627%

How We Helped a Mold Removal Company Generate 19,825 Users In One Year

SUMMARY

Mold Solutions has been providing mold removal, prevention, and inspection services in Washington state since 2007. As a local business they primarily generate new clients from both word of mouth and their website https://thatmoldlady.com/.

After doing some initial website work for Mold Solutions in 2016, Logic Inbound started an SEO campaign to increase search rankings, traffic, and leads generated. Over a multi-year effort Logic Inbound has increased the organic user acquisition of the website by 627%, from 2,725 users in 2018 to 19,825 users in 2021.

THE CHALLENGE

Being a local business, Mold Solutions thrived on referrals from past clients. However as their industry became more competitive, it was clear that their website would need to become a more valuable asset in generating leads.

THE PROCESS

Logic Inbound kicked off Mold Solution’s SEO Campaign with the following:

• Analysis of past marketing efforts
• Campaign setup and launch

SOLUTION

Once a solid foundation was established for the SEO campaign, Logic Inbound and Mold Solutions worked together year over year to produce organic results.

Implementation – 2018 –

1. Initial Keyword List
2. Consolidate redundant content pages
3. Backlink placement
4. On-page optimization for existing pages
5. Recurring site audits
6. Google My Business setup

Findings

• Existing site was bloated with unnecessary content
• Backlinks were necessary to increase authority

Implementation – 2019 –

1. Blog post creation
2. Landing page creation
3. Link reclamation
4. Link building
5. Local citations
6. Additional keyword research

Findings

• As the site begins to rank, more keyword research is needed to identify new targets
• Local citations help increase local authority

Implementation – 2020 –

1. Blog post creation
2. Backlink outreach
3. Optimize existing pages
4. Local citations outreach

Findings

• Reports show that current campaign strategy is working

Implementation – 2021 –

1. Google My Business posts
2. Local citation building
3. Backlink outreach

Findings

• As the website continues to grow, leveraging local tools like GMB becomes more important
• Increasing site authority through building additional backlinks can contribute to even faster growth

RESULTS

Organic Users Generated 2018 vs 2021

Total Referring Domains Over Time

Percentage Change in Organic Conversions