CRO CASE STUDY: ADVANCED LIPOSUCTION CENTER

Advanced Liposuction Center increases quality leads and sales by making critical changes on their business website.

Background on Advanced Liposuction Center

Website: pricingliposuction.com

Logic Inbound project leads

The Challenge

Challenge

The previous site had a “hero” section or “intro section” call-to-action that was cut off, so it wasn’t visible right away when a user lands on the homepage.

Solution

We redesigned the “hero” and/or “intro section” so that the main call-to-action is always visible on initial page load without having to scroll (both on desktop + mobile). This also included reducing the size of the header area vertically (with logo, menu).

Challenge

The previous site had too many menu items, a confusing and unorganized menu. The menu items stretched beyond the page and were not easily clickable.

Solution

We consolidated the menu to display the 4 most important items. Implemented a “mega menu” to better organize dropdowns. This “mega menu” reduced confusion for the user and helped them more easily find the information.

Challenge

The previous site had inconsistent and unreliable call to actions that didn’t stand out.

Solution

We implemented bigger, and more visible call-to-actions and made them consistent from page to page. This change helps improve conversions by guiding the visitor, where we want them to go and to complete the desired goal to achieve a conversion.

Challenge

The previous homepage did not have enough social proof. The previous customer testimonials were barely visible.

Solution

We added their google rating into the “intro section” so that it’s visible right away and clear. This gives the user more trust in the service/company.

Challenge

The previous website had a large blank space in the footer area (next to addresses).

Solution

We created a lead-gen form in this area to make it easier for visitors to ask questions and gain information. This provided a more seamless experience for customers (less clicking around).

Challenge

The mobile view of the previous site was not optimized. Specifically, it had various issues such: as the menu didn’t work properly and text sizes were too small.

Solution

We implemented a more intuitive sliding menu to accommodate the large amount of menu items with sub menus. We increased text size to be more easily readable on mobile devices. We included a highly visible call-to-action in the mobile menu.

Speed Optimization

Advanced Liposuction Center’s website was ranking low on Google PageSpeed Insights. We found that their website did not have a good user experience as it would load slowly. So predictably, it was also scoring poorly in Google’s Page Speed index.

Solution

We optimized the site’s underpinnings using Cloudflare’s cutting edge DNS and server technologies. The site underwent housecleaning which included removal of heavy, buggy plugins. All site images were optimized for speed. A visual and technical redesign was carried out which further improved page speed and improved user experience across the site.